Platform: Enolytics DTC

Summary:

## ρ Avg Text Engagement Score

What it calculates: Measures the average engagement score across all your SMS marketing campaigns throughout your entire customer history. This looks specifically at text message interactions (Marketing Channel Type = 'sms') to give you a single number that represents how well your SMS marketing resonates with your audience overall.

Variants:
• CP: Current period average
• PP: Prior period average
• Δ: Point change in average score between periods
• Δ%: Percentage change in average score

How to use it:
• Benchmark your current SMS performance against your historical baseline to see if recent campaigns are improving or declining in effectiveness
• Compare this all-time average against your current period score to understand whether you're trending above or below your typical engagement levels

Tip: Since this is an all-time average, it moves slowly — use it as a stable benchmark rather than a day-to-day performance indicator. For tactical adjustments, focus on the current period variants.

Note: Parts of this article were generated with AI and may not be perfect. If something looks off or could be better, click the 😞 below — it opens a quick chat so you can let us know.

Quick Stats:

This measure disregards the date picker entirely, relying only on applied filters, including time-based filters.
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Output Format: #,##0.00