Platform: Enolytics DTC

Summary:

What it is: Campaign Engagement Score is a universal 0-5 numeric score measuring customer engagement depth across all marketing channels, where 5 represents clicked links, 4 is SMS replies, 3 is opened messages, 2 is delivered, 1 is sent only, and 0 means bounced or no engagement.

How to use it:
• Compare campaign effectiveness across different channels (email vs SMS vs personal outreach) using a single standardized metric instead of juggling different engagement measurements
• Identify your most engaged customers by filtering for scores of 4-5, then cross-reference with purchase behavior to see if high engagement correlates with higher spending or club membership conversion

Tip: Since this spans all marketing channels, you can finally answer questions like "Do our SMS campaigns actually drive more engagement than email?" by comparing average scores across campaign types.

Note: Parts of this article were generated with AI and may not be perfect. If something looks off or could be better, click the 😞 below — it opens a quick chat so you can let us know.

Quick Stats:

A universal numeric score from 0-5 measuring the depth of customer engagement across all marketing channels. Higher scores indicate stronger customer interest: 5 for clicked links, 4 for SMS replies, 3 for opened messages, 2 for delivered, 1 for sent only, and 0 for bounced or no engagement. This cross-channel metric enables comparing campaign effectiveness across email, SMS, and personal outreach.

Marketing Activity

Type: int

Format: #,##0