Platform: Enolytics DTC

Summary:

What it is: Suggested Wine Price shows the original list price of recommended products before any discounts, club pricing, or promotions are applied.

How to use it:

• Compare list prices against actual transaction amounts to measure discount effectiveness and identify pricing strategy patterns across different customer segments

• Calculate maximum revenue potential from product recommendations and forecast expected revenue based on historical conversion rates at various price points

Tip: Use this with customer club status to see how much clubs members save compared to list price, or filter by high-value price ranges to focus on premium product recommendations.

Note: Parts of this article were generated with AI and may not be perfect. If something looks off or could be better, click the 😞 below — it opens a quick chat so you can let us know.

Quick Stats:

The list price of the recommended product before any discounts, promotions, or club member pricing is applied. This original price is used to calculate both maximum potential revenue and expected revenue projections. Actual transaction prices may be lower depending on customer segment, club membership status, or active promotions at the time of purchase.

Suggested Next Purchase

Type: float

Format: $#,##0.0