Platform: Enolytics DTC

Summary:

What it is: Suggested Recommendation Type shows the recommendation strategy (or strategies) that identified a product as a strong match for a customer, with five types: vintage_continuation, repurchase_reminder, collaborative_filtering, price_tier_match, and varietal_preference. When multiple strategies align on the same product, they appear together (comma-separated), which typically indicates higher recommendation confidence.

How to use it:
• Filter by recommendation type to understand which strategy drives your strongest conversions — vintage_continuation and repurchase_reminder typically convert best since they're based on established customer preferences
• Analyze products with multiple recommendation types to identify your highest-confidence suggestions for personalized marketing campaigns

Tip: Products showing multiple recommendation types in a single record represent the sweet spot where different strategies converge — these are often your most reliable recommendations to prioritize.

Note: Parts of this article were generated with AI and may not be perfect. If something looks off or could be better, click the 😞 below — it opens a quick chat so you can let us know.

Quick Stats:

The recommendation strategy or strategies that identified this product as a strong match for the customer. The five types, in order of typical conversion strength, are: vintage_continuation (customer collects multiple vintages of this wine), repurchase_reminder (customer regularly repurchases this wine), collaborative_filtering (similar customers bought this product), price_tier_match (product fits their typical spending range), and varietal_preference (matches their preferred wine varieties). Multiple types may appear together (comma-separated) when multiple strategies align on the same product, which typically strengthens the overall recommendation confidence.

Suggested Next Purchase

Type: string