Platform: Enolytics DTC

Summary:

What it is: Is Deleted Contact identifies reconstructed customer records where the original contact was deleted from your CRM but their order history remains, showing true/false values.

How to use it:
• Filter out deleted contacts (false values) when analyzing current customer behavior or building marketing lists to focus on actionable contacts
• Include deleted contacts (true values) when you need complete historical sales data or want to understand the full scope of past customer activity

Tip: Deleted contacts have placeholder emails like '[email protected]' - useful to know when reviewing email-based reports or export lists.

Note: Parts of this article were generated with AI and may not be perfect. If something looks off or could be better, click the 😞 below — it opens a quick chat so you can let us know.

Quick Stats:

Flag indicating a deleted contact (meaning there are orders in the crm that have a contact id that can not be found in the contact table)

Contact Segmentation

Type: boolean