Platform: Enolytics DTC

Summary:

What it is: Contact Latest Allocation Tier shows each customer's current tier level in the winery's allocation program - their assigned status that determines access to limited-production, library, or exclusive wines based on purchase history and loyalty.

How to use it:
• Identify your VIP customers and highest-tier members when planning limited releases or exclusive events
• Analyze purchasing patterns across different allocation tiers to understand the value and engagement of each tier level

Tip: NULL values indicate customers who've never participated in allocations or have been removed from tier assignment - perfect for identifying potential candidates for allocation program enrollment.

Note: Parts of this article were generated with AI and may not be perfect. If something looks off or could be better, click the 😞 below — it opens a quick chat so you can let us know.

Quick Stats:

The contact's current tier level within the winery's allocation program, representing their most recent assignment status. Allocation tiers typically reflect purchase history, loyalty status, or VIP membership levels that determine access to limited-production or library wines. A NULL value indicates the contact has either never participated in the allocation program or has been removed from tier assignment.

Contact Segmentation

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