Platform: Enolytics DTC

Summary:

What it is: Contact Loyalty Points shows the total number of loyalty points a customer currently has in their account balance.

How to use it:
• Segment customers by point balances to identify your most engaged loyalty members and create targeted campaigns for high-point holders who haven't purchased recently
• Track point distribution across your customer base to understand program engagement and identify opportunities to drive redemptions or adjust earning rates

Tip: Look for customers with high point balances but low recent purchase activity — they might need a gentle nudge to return and use their rewards.

Note: Parts of this article were generated with AI and may not be perfect. If something looks off or could be better, click the 😞 below — it opens a quick chat so you can let us know.

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