Platform: Enolytics DTC

Summary:

What it is: Contact Days Between First Last Order shows the total number of days from a customer's very first purchase to their most recent one, capturing their complete purchase history span. Single-purchase customers show zero days, while long-term customers might span hundreds or thousands of days.

How to use it:
• Compare how quickly different customer segments accumulate their lifetime value — newer customers with high spending over fewer days versus steady customers building value over years
• Identify your most loyal long-term customers by filtering for high day counts, or spot promising newer relationships with lower day counts but strong recent activity

Tip: Pair this with total order count to find your "intensity" customers — those who've made many purchases over relatively few days show high engagement and buying frequency.

Note: Parts of this article were generated with AI and may not be perfect. If something looks off or could be better, click the 😞 below — it opens a quick chat so you can let us know.

Quick Stats:

The total number of days spanning from the contact's very first order to their most recent order, representing their complete purchase timeline. This metric provides context for understanding customer tenure and lifetime value accumulation speed. For single-purchase customers, this value will be zero.

Contact Segmentation

Type: int

Format: #,##0