Platform: Enolytics DTC

Summary:

What it is: Contact Most Recent RFM Attrition Score shows the attrition risk score from the customer's latest RFM (Recency, Frequency, Monetary) status change, helping you identify which customers are most likely to stop purchasing.

How to use it:
• Prioritize retention efforts by filtering for contacts with high attrition scores who need immediate attention to prevent churn
• Track changes in customer engagement by comparing current attrition scores to previous periods, spotting trends before they become problems

Tip: Higher scores typically indicate greater churn risk, so focus your re-engagement campaigns on customers with the highest attrition scores first.

Note: Parts of this article were generated with AI and may not be perfect. If something looks off or could be better, click the 😞 below — it opens a quick chat so you can let us know.

Quick Stats:

the attrition score for the most recent rfm status change for the contact

Contact Segmentation

Type: int