Platform: Enolytics DTC

Summary:

What it is: Contact Dominant Varietal Pct shows the percentage of a customer's total bottle purchases that come from their most-purchased varietal (like Cabernet Sauvignon or Chardonnay). Values above 50% indicate strong varietal loyalty, while lower percentages suggest more adventurous, diverse tasting preferences.

How to use it:
• Create targeted varietal-specific marketing campaigns and recommendations for customers with high percentages (50%+) who clearly have a favorite
• Identify customers with lower percentages (under 30%) as ideal candidates for wine education experiences, tastings, or "discovery" club tiers since they enjoy variety

Tip: Filter for customers with 60%+ dominance in your premium varietals — they're prime candidates for limited releases and library wines in their preferred style.

Note: Parts of this article were generated with AI and may not be perfect. If something looks off or could be better, click the 😞 below — it opens a quick chat so you can let us know.

Quick Stats:

The percentage of the contact's total bottle purchases represented by their most-purchased varietal (e.g., Cabernet Sauvignon, Chardonnay, Pinot Noir). Calculated across all order history, this metric identifies strong varietal preferences that can guide personalized recommendations and targeted marketing. A percentage above 50% indicates a strong varietal loyalty, while lower percentages suggest more diverse tasting preferences.

Contact Segmentation

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