Platform: Enolytics DTC

Summary:

What it is: Inventory Sell Through Percentage shows the percentage of available inventory that has been sold over a specific period, calculated as units sold divided by total available units (beginning inventory plus new receipts). This retail velocity metric reveals which wines are moving quickly versus sitting on your shelves.

How to use it:
• Identify your fastest-moving SKUs to inform production planning and promotional strategies — wines with high sell-through rates might need larger production runs or could be good candidates for club offerings
• Spot slow-moving inventory that may need price adjustments, bundling opportunities, or strategic placement in tasting room experiences before it ties up too much capital

Tip: Compare sell-through rates across different wine styles and price points to understand what your customers are gravitating toward — this pattern often reveals opportunities to adjust your portfolio mix.

Note: Parts of this article were generated with AI and may not be perfect. If something looks off or could be better, click the 😞 below — it opens a quick chat so you can let us know.

Quick Stats:

The percentage of available inventory that has been sold over a specific time period, calculated as units sold divided by total units available (beginning inventory plus receipts). This key retail metric indicates product velocity and helps identify fast-moving versus slow-moving SKUs. Higher percentages suggest strong demand, while lower percentages may indicate overstocking or declining interest in specific wines.

Inventory General

Type: float

Format: ##0%