Platform: Enolytics DTC

Summary:

What it is: Inventory Period Sales shows the total units sold for each product during your inventory tracking period, capturing actual customer demand by counting all paid orders (excluding complimentary items).

How to use it:
• Calculate sell-through rates by comparing units sold against units received or on-hand to see which wines are moving quickly versus sitting on the shelf
• Analyze product performance across different inventory pools or locations to identify your best-sellers and understand demand patterns by venue

Tip: Since this excludes zero-dollar orders, you're seeing true customer purchase behavior rather than promotional giveaways - perfect for understanding genuine product demand.

Note: Parts of this article were generated with AI and may not be perfect. If something looks off or could be better, click the 😞 below — it opens a quick chat so you can let us know.

Quick Stats:

The total number of units sold during the inventory tracking period for a product and inventory pool. Aggregated from order line items where the order reached paid status within the period. Serves as the numerator in sell-through and turnover calculations, representing actual customer demand over the measurement window.

Inventory General

Type: float

Format: $ #,##0