Platform: Enolytics DTC
Summary:
What it shows: The Attrition dashboard helps you identify customers who are pulling away from your winery before they're gone for good. This "Sell More Now" tool spotlights declining engagement patterns and club members showing warning signs of cancellation.
Key visualizations: Two focused tables that cut straight to what matters most: the "Declining Customer Engagement" table showing customers whose purchasing behavior is trending downward, and the "Memberships at Risk of Cancellation" table highlighting club members displaying early warning signs of potential churn.
When to use it:
• You want to proactively reach out to customers before they stop buying completely
• You're planning retention campaigns for club members who might be considering cancellation
• You need to prioritize which at-risk customers deserve immediate attention based on their value and engagement patterns
Questions this page answers:
• Which of my customers are showing signs of declining engagement?
• How can I identify club members who might cancel before they actually do?
• Where can I find my most valuable customers who haven't purchased recently?
• Can I see which club members are at risk so I can intervene early?
• How do I prioritize my retention efforts among at-risk customers?
Tip: Use the filter panel to narrow down your at-risk customers by spending level or recency—focusing your retention efforts on high-value customers who've recently started declining often yields the best return on your outreach investment.
Note: Parts of this article were generated with AI and may not be perfect. If something looks off or could be better, click the 😞 below — it opens a quick chat so you can let us know.
Page Info
Category: Sell More Now
Menu: Sell More Now - Retain These Customers
Visual components: 5
Tabs
This page has multiple views you can switch between:
Re-engage These Customers (default)
Table: Declining Customer Engagement
Contact Url
Contact Most Recent RFM Attrition Score
Customer Number
First Name
Last Name
Full Name
Contact Email
Contact Phone
Contact State
Lifetime Value
Order Count Life Time Value
Most Recent Rfm Status Change Date
Most Recent Rfm Status Change
Detailed Club Status
Club Last Order Date
Contact Last Order Date
POS Last Order Date
Website Last Order Date
Allocation Last Order Date
Contact Days Since Last Communication
Contact Last Communication Date
Contact Last Communication Method
Contact Last Communication Source
Marketing Responsiveness
Contact Preferred Communication Channel
Contact Email Marketing Consent Status
Contact Text Marketing Consent Status
Contact CRM Email Status
Contact Days Since Most Recent RFM Status Change
Club Members at Risk
Table: Memberships at Risk of Cancellation
Membership Url
Customer Number
First Name
Last Name
Full Name
Contact Email
Contact Phone
Club Name
Lifetime Value
Order Count Life Time Value
Risk Change Date
Risk Status Change
Tenure In Months
Club Membership Status
Club Risk Factor
Rfm Risk Factor
Outside Club Risk Factor
Last Club Order Ratio
Aggregate Risk Factor
Contact Last Club Shipment Date
Contact Last Order Date
Sales Associate
Club Last Order Date
POS Last Order Date
Website Last Order Date
Contact Days Since Last Communication
Membership Avg Value Δ% From Default
Membership Customization Rate
Membership Upgrade Rate
Membership Downgrade Rate
Membership Skip Rate
Membership Last Shipment Status
Membership Shipment Action
Membership Total Shipments
Membership Total Shipped
Membership Total Customized Shipments
Membership Total Skipped
Membership Total Declined Shipments
Membership Total Upgrades
Membership Total Downgrades
Contact Last Communication Date
Contact Last Communication Method
Contact Last Communication Source
Contact Marketing Responsiveness
Contact Preferred Communication Channel
Contact Email Marketing Consent Status
Contact Text Marketing Consent Status
Contact CRM Email Status
Contact Days Since Most Recent Membership Risk Status Change