Platform: Enolytics DTC

Summary:

What it is: Last Marketing Email Clicked Date Time captures the exact timestamp when a contact most recently clicked on a marketing email, helping you track email engagement recency down to the specific date and time.

How to use it:
• Identify your most engaged email subscribers by filtering for recent click dates, then target them with premium offers or exclusive releases since they're actively engaging with your content
• Create re-engagement campaigns for contacts whose last email click was months ago, or exclude highly engaged recent clickers from win-back campaigns to avoid oversending

Tip: Combine this with purchase dates to spot engaged email subscribers who haven't converted recently — they're prime candidates for targeted wine club invitations or limited release promotions.

Note: Parts of this article were generated with AI and may not be perfect. If something looks off or could be better, click the 😞 below — it opens a quick chat so you can let us know.

Quick Stats:

Date time last marketing 'Email' was clicked for this contact

Marketing General

Type: timestamp

Format: m/d/yyyy h:mm AM/PM