Platform: Enolytics DTC

Summary:

What it is: Contact Marketing Email Open Rate shows the percentage of marketing emails that each contact has opened, giving you insight into individual email engagement levels.

How to use it:
• Identify your most engaged email subscribers to target with special offers, new releases, or exclusive events
• Find contacts with low open rates who might need a different communication approach or frequency adjustment

Tip: Look for contacts with high open rates (30%+ is typically strong) who aren't purchasing recently - they're engaged but may need a different call-to-action to convert.

Note: Parts of this article were generated with AI and may not be perfect. If something looks off or could be better, click the 😞 below — it opens a quick chat so you can let us know.

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