Platform: Enolytics DTC

Summary:

What it is: Membership Customization Rate shows the percentage of shipped club packages that members customized rather than accepting the default selection, available only for wineries using Commerce7 with shipment tracking.

How to use it:
• Identify which club members are highly engaged and actively curating their selections versus those who passively accept defaults
• Spot trends in customization behavior across different membership tiers or shipment periods to understand member preferences

Tip: High customization rates often indicate strong member engagement, but very low rates might suggest your default selections are spot-on or that the customization process needs simplification.

Note: Parts of this article were generated with AI and may not be perfect. If something looks off or could be better, click the 😞 below — it opens a quick chat so you can let us know.

Quick Stats:

Percentage of shipped (non-skipped) club package shipments that were customized (value differed from default). Calculated as total_customized / total_shipped. Only populated for vendors with actual shipment data (e.g., Commerce7).

Type: float

Format: ##0%;-##0%;