Platform: Enolytics DTC

Summary:

What it is: Club Shipment Quantity Added shows the total number of bottles a club member added to their shipment beyond their base club allocation - capturing pure upsell bottles that weren't part of their original package configuration.

How to use it:
• Identify your most engaged club members by finding those who consistently add extra bottles to their shipments, signaling strong brand loyalty and willingness to explore beyond their standard allocation
• Measure upsell performance across different shipments or time periods to understand when members are most receptive to adding extra products

Tip: Focus on members with consistently high added quantities - they're prime candidates for higher-tier club memberships or exclusive bottle releases.

Note: Parts of this article were generated with AI and may not be perfect. If something looks off or could be better, click the 😞 below — it opens a quick chat so you can let us know.

Quick Stats:

The total number of bottles added to the shipment that were not part of the original default club package configuration. This captures entirely new products the member selected beyond their base allocation, representing pure upsell opportunity capture. Unlike quantity increases on existing items, these are completely additive products that indicate strong member engagement and willingness to explore beyond their standard club offering.

Club Shipment General

Type: int

Format: #,##0