Platform: Enolytics DTC

Summary:

What it is: Membership Shipment Action shows recommended actions for wine club members based on their shipment customization patterns — 'Upgrade Candidate', 'Downgrade Candidate', or 'No Action'. This analysis looks at members who consistently modify their shipments upward or downward by more than 10% and have received at least 2 shipments.

How to use it:
• Target upgrade campaigns to members flagged as 'Upgrade Candidate' who already show a pattern of adding wines or choosing premium options
• Prevent churn by reaching out to 'Downgrade Candidate' members with retention offers before they reduce their commitment further

Tip: Focus your attention on the upgrade and downgrade candidates — members with 'No Action' status have stable shipment patterns and may not need immediate intervention.

Note: Parts of this article were generated with AI and may not be perfect. If something looks off or could be better, click the 😞 below — it opens a quick chat so you can let us know.

Quick Stats:

Recommended action based on the member's shipment customization pattern. Considers both the direction (more upgrades vs downgrades) and magnitude (average value change > 10%). Requires 2+ shipped shipments. Values: 'Upgrade Candidate', 'Downgrade Candidate', 'No Action'.

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