Platform: Enolytics DTC

Summary:

What it is: Membership Downgrade Rate shows the percentage of club shipments where members received lower-value packages than their default selection, calculated as total downgrades divided by total shipped packages. This metric is only available for wineries using Commerce7 or similar systems that track actual shipment details.

How to use it:
• Monitor member satisfaction by identifying periods or segments with high downgrade rates, which could signal inventory issues or misaligned member preferences
• Evaluate your club's product mix and pricing by comparing downgrade patterns across different membership tiers or wine selections

Tip: Focus on trends rather than isolated spikes — consistent downgrade patterns often reveal systematic issues with inventory planning or member tier positioning.

Note: Parts of this article were generated with AI and may not be perfect. If something looks off or could be better, click the 😞 below — it opens a quick chat so you can let us know.

Quick Stats:

Percentage of shipped (non-skipped) club package shipments that were downgraded (value less than default). Calculated as total_downgrades / total_shipped. Only populated for vendors with actual shipment data (e.g., Commerce7).

Type: float

Format: ##0%;-##0%;