Platform: Enolytics DTC

Summary:

What it is: Membership Estimated Club Shipments shows the estimated number of club shipments for each membership, calculated by counting paid club orders within the membership's date range when detailed shipment data isn't available from your club management system.

How to use it:
• Track shipment volume across different memberships to identify your most engaged club segments and spot patterns in shipment frequency
• Compare estimated shipments against actual revenue to calculate average shipment value and identify opportunities to increase shipment size or frequency

Tip: This is a proxy measure used when your system doesn't provide granular shipment tracking - it matches orders to memberships by contact, club type, and timing to give you the closest approximation of actual shipment counts.

Note: Parts of this article were generated with AI and may not be perfect. If something looks off or could be better, click the 😞 below — it opens a quick chat so you can let us know.

Quick Stats:

Estimated number of club shipments based on club order count. Used as a proxy for total processed shipments for vendors that do not provide detailed club package shipment data. Counts paid club orders matched to this membership by contact, club, and date range.

Type: int

Format: #,##0