Platform: Enolytics DTC

Summary:

What it is: Club Shipment Sequence Number tracks the chronological order of each scheduled shipment for a club member, starting from 1 with their very first shipment and counting up regardless of whether shipments were fulfilled or skipped.

How to use it:

• Track member lifecycle patterns - Compare behavior like modification rates, skip patterns, or order values between early shipments (1-3) versus established members (10+)

• Identify critical retention points - Spot which shipment numbers show the highest cancellation or skip rates to focus your retention efforts

Tip: This counts all *scheduled* shipments, not just fulfilled ones, so a member who skipped their second shipment would still show "3" for their next delivery - giving you a true picture of their tenure with the club.

Note: Parts of this article were generated with AI and may not be perfect. If something looks off or could be better, click the 😞 below — it opens a quick chat so you can let us know.

Quick Stats:

The chronological sequence number of this shipment for the member, counting from their first scheduled shipment regardless of whether it was fulfilled or skipped. For example, a value of 3 indicates this is the member's third scheduled club shipment based on process date order. Use this to analyze member behavior by tenure, such as comparing modification patterns in early shipments versus later ones.

Club Shipment General

Type: int

Format: #,##0