Platform: Enolytics DTC

Summary:

What it is: Membership Total Customized Shipments counts how many times a club member modified their shipment value from the standard package amount, whether upgrading with premium bottles or downgrading to spend less. This field only appears for wineries using systems like Commerce7 that track actual shipment customization data.

How to use it:
• Identify your most engaged club members by finding those who frequently customize their shipments, as this indicates active participation rather than passive acceptance of defaults
• Spot upgrade vs. downgrade patterns by combining this with spending data to see if customizations typically increase or decrease order values

Tip: Members with zero customized shipments might be perfectly happy with your defaults, or they might be disengaged - cross-reference with retention data to tell the difference.

Note: Parts of this article were generated with AI and may not be perfect. If something looks off or could be better, click the 😞 below — it opens a quick chat so you can let us know.

Quick Stats:

Number of non-skipped, non-declined club package shipments where the value differed from the default package value. Indicates how often the member customized their shipment (either upgrading or downgrading). Only populated for vendors with actual shipment data (e.g., Commerce7).

Type: int

Format: #,##0