Platform: Enolytics DTC

Summary:

What it is: Membership Total Off Cycle counts shipments marked as "Skipped" in your system that were actually fulfilled in-person when the member picked up their allocation at the winery within 31 days of the scheduled ship date.

How to use it:
• Track how often club members prefer picking up their allocations in-person rather than having them shipped, which can indicate strong winery engagement and help you plan tasting room inventory
• Analyze patterns around release dates or events to see when members are most likely to visit instead of receiving shipments, helping optimize your club fulfillment strategy

Tip: Since these off-cycle pickups are excluded from your skip rate calculations, this dimension helps you understand the full story behind what might otherwise look like skipped shipments.

Note: Parts of this article were generated with AI and may not be perfect. If something looks off or could be better, click the 😞 below — it opens a quick chat so you can let us know.

Quick Stats:

Count of shipments that show as "Skipped" in the system but were actually fulfilled in-person — the member visited the winery and took their club allocation directly within ±31 days of the scheduled process date. These are excluded from total_shipments and total_skipped so skip_rate reflects genuine skip behavior.

Type: int

Format: #,##0