Platform: Enolytics DTC

Summary:

What it is: Membership Last Switch Ratio At Cancellation captures the switch-based risk ratio calculated at the moment a wine club membership was cancelled, helping you understand the predictive signals that preceded the cancellation.

How to use it:
• Analyze patterns in the risk ratios of cancelled members to identify warning signs and improve retention strategies for current at-risk members
• Segment cancelled members by their final risk ratio to understand whether cancellations were sudden surprises or predictable departures you could have prevented

Tip: This field is only populated for cancelled memberships, so filter your analysis to Membership Status = "Cancelled" to see meaningful data and avoid empty values.

Note: Parts of this article were generated with AI and may not be perfect. If something looks off or could be better, click the 😞 below — it opens a quick chat so you can let us know.

Quick Stats:

The switch-based risk ratio at the time the membership was cancelled. Only populated for cancelled memberships.

Type: float

Format: ##0%