Platform: Enolytics DTC

Summary:

What it is: Membership Last Gender Ratio At Cancellation shows the gender-based risk ratio calculated at the moment a wine club membership was cancelled, only populated for members who have actually cancelled.

How to use it:
• Analyze patterns in cancellation risk by gender to identify if certain demographic groups were more likely to churn before they actually cancelled
• Compare pre-cancellation risk scores across different member segments to refine your retention strategies and early warning systems

Tip: Since this only appears for cancelled memberships, pair it with current member gender ratios to see if similar risk patterns exist in your active membership base.

Note: Parts of this article were generated with AI and may not be perfect. If something looks off or could be better, click the 😞 below — it opens a quick chat so you can let us know.

Quick Stats:

The gender-based risk ratio at the time the membership was cancelled. Only populated for cancelled memberships.

Type: float

Format: ##0%