Platform: Enolytics DTC

Summary:

What it is: Contact Last Text Sent Date shows the most recent date when a marketing text message was sent to each customer.

How to use it:
• Identify customers who haven't received texts recently to re-engage them with targeted SMS campaigns about new releases or tasting room events
• Analyze the timing between your last text outreach and recent purchases to understand SMS effectiveness and optimize your messaging cadence

Tip: Filter for contacts with no recent text dates to find customers who might be good candidates for SMS opt-in campaigns.

Note: Parts of this article were generated with AI and may not be perfect. If something looks off or could be better, click the 😞 below — it opens a quick chat so you can let us know.

Quick Stats:

Date of last marketing text sent.

Type: date

Format: mm/dd/yyyy