Platform: Enolytics DTC

Summary:

Contact Text Sent Count shows the total number of marketing text messages sent to each contact, giving you a complete view of your SMS marketing reach per customer.

What it is: Contact Text Sent Count contains the total count of marketing text messages sent to each contact in your database.

How to use it:
• Compare text engagement across customer segments to see which groups (club members, high spenders, recent buyers) respond best to SMS campaigns
• Identify contacts who've received many texts but haven't engaged recently, helping you adjust frequency or messaging strategy

Tip: Use this alongside purchase data to find your optimal text frequency - customers with moderate text counts and high purchase activity often represent your sweet spot for SMS engagement.

Note: Parts of this article were generated with AI and may not be perfect. If something looks off or could be better, click the 😞 below — it opens a quick chat so you can let us know.

Quick Stats:

Total number of marketing text messages sent.

Type: int

Format: #,##0