Platform: Enolytics DTC

Summary:

What it is: Contact Last Marketing Sent Date shows the date when each customer last received a marketing communication from your winery, whether by email or text message.

How to use it:
• Identify customers who haven't heard from you recently and might need re-engagement campaigns to stay top-of-mind
• Analyze the timing between marketing touches and purchases to optimize your communication cadence and avoid over-messaging

Tip: Filter by customers with older last marketing dates (30+ days) combined with high Wine Spending Coefficient to find your best customers who may have gone quiet.

Note: Parts of this article were generated with AI and may not be perfect. If something looks off or could be better, click the 😞 below — it opens a quick chat so you can let us know.

Quick Stats:

Date of last marketing communication (email or text).

Type: date

Format: mm/dd/yyyy