Platform: Enolytics DTC

Summary:

What it is: Membership Possible Admin Error is a flag that identifies memberships created and cancelled on the same day, which typically indicates an administrative mistake rather than a genuine customer decision.

How to use it:
• Clean your membership analytics by filtering out these administrative errors to get accurate club enrollment and cancellation trends
• Quality check your data when analyzing membership switches or churn patterns to ensure you're looking at real customer behavior, not backend cleanup activities

Tip: These flagged memberships are automatically excluded from switch detection logic, but you can still filter them out manually when analyzing overall membership metrics for the cleanest view of actual customer actions.

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Quick Stats:

True when a membership was created and cancelled on the same day, which almost always indicates an admin error (e.g., a membership accidentally created during a club switch and immediately cleaned up). These memberships are excluded as valid switch targets in the switch detection logic.

Membership General

Type: boolean