Platform: Enolytics DTC

Summary:

What it is: Last Marketing Email Sent Date Time shows the timestamp of when each contact last received a marketing email from the winery.

How to use it:
• Identify customers who haven't received marketing emails recently and might need re-engagement campaigns
• Analyze email frequency patterns to ensure you're not over-communicating or leaving customers without touchpoints for too long

Tip: Combine with purchase recency to find customers who stopped buying after email frequency changed, helping you optimize your marketing cadence.

Note: Parts of this article were generated with AI and may not be perfect. If something looks off or could be better, click the 😞 below — it opens a quick chat so you can let us know.

Quick Stats:

Date Time when the last Marketing 'Email' was sent for this contact

Marketing General

Type: timestamp

Format: m/d/yyyy h:mm AM/PM