Platform: Enolytics DTC

Summary:

What it is: Contact Email Sent Count 90d shows the number of marketing emails sent to each contact in the last 90 days.

How to use it:
• Segment customers by email engagement level to identify who's receiving too many or too few touchpoints in your current campaigns
• Cross-reference with purchase behavior to see if higher email frequency correlates with increased sales or if you're oversaturating certain segments

Tip: Look for contacts with zero emails sent who are active buyers - they might be missing out on promotions that could drive additional purchases.

Note: Parts of this article were generated with AI and may not be perfect. If something looks off or could be better, click the 😞 below — it opens a quick chat so you can let us know.

Quick Stats:

Number of marketing emails sent in the last 90 days.

Type: int

Format: #,##0