Platform: Enolytics DTC

Summary:

What it is: Contact Email Sent Count 30d shows the number of marketing emails sent to each contact in the last 30 days.

How to use it:
• Identify customers who might be experiencing email fatigue by filtering for high send counts, then cross-reference with engagement metrics to see if open rates are dropping
• Segment customers by email frequency to test whether certain groups respond better to more or fewer touchpoints, helping you optimize your email cadence

Tip: Compare send counts with purchase behavior to find your sweet spot — some customers convert with light email touch, while others need more frequent nurturing.

Note: Parts of this article were generated with AI and may not be perfect. If something looks off or could be better, click the 😞 below — it opens a quick chat so you can let us know.

Quick Stats:

Number of marketing emails sent in the last 30 days.

Type: int

Format: #,##0