📋 Summary:

What it is: A dimension tracking the specific wine that a customer purchased the second most of in the current year-to-date period.

How to use it:
• Analyze secondary purchasing patterns within a customer's wine buying history
• Create targeted marketing campaigns focused on complementary wine styles or varietals

Tip: Use this dimension in combination with primary wine purchase data to understand customer preferences and potential cross-selling opportunities within a winery's portfolio.

This summary was generated by AI.

📊 Quick Stats:

Wine the contact bought the second most of YTD

Contact General

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