📋 Summary:

What it is: A dimension tracking the specific wine varietal or label that a customer purchased most frequently during the past 12 months of their wine purchasing history.

How to use it:
• Create targeted marketing campaigns focused on customers who show a strong preference for specific wine types
• Develop personalized wine club recommendations and wine allocation strategies based on individual purchase patterns

Tip: When analyzing customer preferences, consider selecting multiple dominant wine values to create broader customer segments and identify cross-selling opportunities across related wine styles.

This summary was generated by AI.

📊 Quick Stats:

Wine the contact bought the most of in the last 12 months

Contact General

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