Platform: Enolytics DTC

Summary:

What it is: Contact Dominant Wine Last 12 Months shows the specific wine that each customer purchased most frequently over the past 12 months.

How to use it:
• Identify your most popular wines by seeing which bottles appear most often as customers' top purchases, helping you understand demand patterns and plan inventory
• Create targeted marketing campaigns by segmenting customers based on their preferred wine style — send Pinot Noir lovers information about your new vineyard block or invite Cabernet fans to a varietal-focused tasting

Tip: This works best for wineries with diverse portfolios — if you only produce 2-3 wines, most customers will show the same dominant wine, limiting segmentation opportunities.

Note: Parts of this article were generated with AI and may not be perfect. If something looks off or could be better, click the 😞 below — it opens a quick chat so you can let us know.

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