Platform: Enolytics DTC

Summary:

What it is: Contact Dominant Wine YTD shows which specific wine each customer has purchased the most of so far this year.

How to use it:
• Identify your customers' favorite wines to personalize recommendations, club shipments, or email campaigns based on their demonstrated preferences
• Analyze which wines are driving repeat purchases across your customer base to inform inventory decisions and marketing focus

Tip: This works especially well combined with purchase frequency data - customers who bought their dominant wine multiple times are your most engaged fans of that specific bottle.

Note: Parts of this article were generated with AI and may not be perfect. If something looks off or could be better, click the 😞 below — it opens a quick chat so you can let us know.

Quick Stats:

The wine the contact bought the most of YTD

Contact General

Type: string