📋 Summary:

What it is: A dimension representing the single most frequently purchased wine by a specific contact in the current year-to-date period.

How to use it:
• Filter customer segments to understand which wines are driving individual customer loyalty
• Analyze wine club and tasting room performance by tracking most popular wines across customer base

Tip: When analyzing, remember this represents the dominant wine by volume/frequency, not total spend.

This summary was generated by AI.

📊 Quick Stats:

The wine the contact bought the most of YTD

Contact General

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