Platform: Enolytics DTC

Summary:

What it is: Contact Second Wine Last 12 Months shows which specific wine variety or product each customer purchased the second-most frequently over the past 12 months.

How to use it:
• Identify cross-selling opportunities by seeing what wines customers gravitate toward as their "runner-up" choices, then recommend similar varietals or vintages
• Analyze purchasing patterns across your portfolio to understand which wines work well together and inform bundle recommendations or wine club selections

Tip: Look for customers whose second wine is significantly different from their top wine (like a Pinot Noir drinker whose second choice is Chardonnay) — these diverse palates are great candidates for mixed varietal offerings.

Note: Parts of this article were generated with AI and may not be perfect. If something looks off or could be better, click the 😞 below — it opens a quick chat so you can let us know.

Quick Stats:

Wine the contact bought the second most of in the last 12 months

Contact General

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