Platform: Enolytics DTC

Summary:

What it is: Contact Risk of Leaving shows the likelihood that current club members will cancel their membership, with values ranging from New, Very Low, Low, Average, High, to Very High. For contacts with multiple memberships, it displays their highest risk level, and shows NULL for non-members.

How to use it:
• Identify high-risk members who need immediate retention outreach or special offers to prevent cancellations
• Segment your retention campaigns by risk level — different messaging for "High" risk members versus "Low" risk ones

Tip: Focus your retention budget on "High" and "Very High" risk members first, as they're most likely to cancel without intervention.

Note: Parts of this article were generated with AI and may not be perfect. If something looks off or could be better, click the 😞 below — it opens a quick chat so you can let us know.

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