📋 Summary:

What it is: A dimension tracking the specific wine variety or label that a customer purchased second most frequently during the past 12 months.

How to use it:
• Create targeted marketing campaigns focusing on customers' secondary wine preferences
• Analyze secondary wine purchasing patterns to inform inventory and wine club strategy

Tip: When filtering, consider using this dimension alongside the primary wine dimension to develop a more comprehensive view of customer purchasing behavior across wine varieties.

This summary was generated by AI.

📊 Quick Stats:

Wine the contact bought the second most of in the last 12 months

Contact General

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