Platform: Enolytics DTC

Summary:

What it is: Contact Second Wine YTD shows which specific wine each customer purchased the second most of during the current year.

How to use it:
• Cross-selling opportunities: Identify customers whose second-favorite wine could become their new go-to, then create targeted promotions or club offerings around those wines.
• Inventory and production planning: Spot wines that are popular secondary choices to better forecast demand and optimize your portfolio mix.

Tip: Compare this with Contact Top Wine YTD to understand each customer's wine preferences hierarchy and create personalized recommendations that bridge their first and second choices.

Note: Parts of this article were generated with AI and may not be perfect. If something looks off or could be better, click the 😞 below — it opens a quick chat so you can let us know.

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