📋 Summary:

What it is: A cumulative point value tracking a customer's ongoing engagement and rewards within a winery's loyalty program.

How to use it:
• Filter and identify top-tier loyal customers who have accumulated high point totals
• Create targeted marketing campaigns or exclusive wine club offers based on loyalty point thresholds

Tip: When analyzing loyalty point segments, consider comparing point values against customer lifetime value to understand correlation between points earned and total revenue generated.

This summary was generated by AI.

📊 Quick Stats:

Total Loyalty Points Customer currently has

Contact Segmentation

Type: int

Format: #,##0