Platform: Enolytics DTC

Summary:

What it is: Contact Days Between Third And Fourth Order shows the number of days that elapsed between a customer's third and fourth purchases, revealing how purchase patterns evolve as customers move into the loyal buyer phase.

How to use it:
• Identify purchase acceleration or deceleration - Compare this interval to the days between their second and third orders to see if loyal customers are buying more or less frequently over time
• Segment high-value prospects - Customers with shorter intervals between orders 3 and 4 often become your most valuable repeat buyers, making them prime candidates for wine club enrollment

Tip: This field is NULL for customers with fewer than four orders, so pair it with order count filters to focus your analysis on customers who've reached this loyalty milestone.

Note: Parts of this article were generated with AI and may not be perfect. If something looks off or could be better, click the 😞 below — it opens a quick chat so you can let us know.

Quick Stats:

The number of days between the contact's third and fourth purchases, helping assess whether buying habits are stabilizing or declining. Customers reaching a fourth purchase are typically entering the "loyal customer" phase, and this interval helps predict their ongoing purchase frequency. NULL for contacts with fewer than four orders.

Contact Segmentation

Type: int

Format: #,##0