Platform: Enolytics DTC

Summary:

What it is: Contact F Percentile shows where each customer ranks for purchase frequency compared to all other customers, from 0.0 to 1.0—a score of 0.90 means they order more frequently than 90% of your customer base. This is the "F" (Frequency) component of RFM customer segmentation, based on order count over the last 2 years.

How to use it:
• Identify your most engaged buyers: Filter for customers with high F Percentile scores (0.80+) to find people who order regularly, even if their individual purchase amounts aren't the highest
• Target reactivation campaigns: Look for customers with historically high F Percentiles but poor recent purchase behavior—these frequent buyers may just need a gentle nudge to return

Tip: A customer with a high F Percentile but lower monetary scores could be perfect for upselling campaigns, since they're already engaged but spending less per order.

Note: Parts of this article were generated with AI and may not be perfect. If something looks off or could be better, click the 😞 below — it opens a quick chat so you can let us know.

Quick Stats:

The contact's frequency percentile ranking compared to all other customers in their account, ranging from 0.0 to 1.0, where higher values indicate more frequent purchasers. Calculated using order count over the last 2 years, a value of 0.90 means the contact orders more frequently than 90% of other customers. This metric is the "F" component of RFM (Recency, Frequency, Monetary) analysis and helps identify high-engagement customers regardless of spend levels.

Contact Segmentation

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