Platform: Enolytics DTC

Summary:

What it is: Inventory 12-Month Average Daily Sales Rate shows the average number of bottles sold per day for each wine over the past 12 months across all sales channels. This creates a stable baseline for understanding how quickly your wines typically move, smoothing out seasonal spikes and quiet periods to reveal true demand velocity.

How to use it:
• Inventory planning: Compare current stock levels against this daily sales rate to project when you'll run out of specific wines and plan reorders or production accordingly
• Portfolio performance: Identify your fastest and slowest-moving wines to inform pricing strategies, marketing focus, and future production decisions

Tip: Look for wines with high daily sales rates but low current inventory — these are your potential stockout risks that need immediate attention.

Note: Parts of this article were generated with AI and may not be perfect. If something looks off or could be better, click the 😞 below — it opens a quick chat so you can let us know.

Quick Stats:

The average number of bottles sold per day over the trailing 12 months, calculated at the wine name level across all sales channels including wine club, allocation, and discretionary purchases. This metric provides a stable baseline for understanding typical demand velocity and is used as the foundation for inventory runout projections.

Inventory General

Type: float

Format: #,##0.00