Platform: Enolytics DTC

Summary:

What it is: Wish Is Zero Dollar shows whether a customer's wish list item has a $0 value, typically indicating complimentary items, promotional giveaways, or special allocations without assigned pricing.

How to use it:
• Separate revenue-generating wish list requests from promotional or complimentary fulfillment activities to better understand true sales pipeline versus customer service tasks
• Track the volume of zero-dollar wishes to measure promotional activity impact and distinguish between marketing initiatives and actual purchase intent

Tip: Filter to "False" (non-zero dollar wishes) when analyzing revenue potential from your wish list backlog, since zero-dollar items represent different business objectives than paid requests.

Note: Parts of this article were generated with AI and may not be perfect. If something looks off or could be better, click the 😞 below — it opens a quick chat so you can let us know.

Quick Stats:

Indicates whether this wish has a total value of $0, which typically represents complimentary items, promotional giveaways, or special allocation requests without assigned pricing. These wishes require different fulfillment workflows and inventory tracking compared to standard revenue-generating wish lists. Understanding the volume of zero-dollar wishes helps distinguish between revenue opportunities and customer service or marketing activities.

Wish General

Type: boolean