Platform: Enolytics DTC

Summary:

What it is: Wish Year Month Name shows when customers added items to their wish list, formatted as "YYYY Month" (like "2025 January" or "2024 December"). This gives you a clean, chronological view of wish list activity without needing separate year and month fields.

How to use it:
• Track seasonal patterns in wish list creation to understand when customers are most engaged in browsing and planning future purchases
• Analyze month-over-month trends in wish list activity to spot changes in customer interest and engagement with your wines

Tip: The YYYY format keeps months in proper chronological order in your reports, making it easy to spot trends across years without the data jumping around.

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Quick Stats:

A formatted combination of the year and month name when the wish was created, displayed as "YYYY Month" such as "2025 January" or "2024 December". This dimension simplifies month-over-month trend analysis and provides clear chronological ordering in reports without requiring separate year and month fields. Especially useful in visualizations showing time series of wish list creation activity.

Wish General

Type: string