Platform: Enolytics DTC

Summary:

What it is: Wish Timestamp captures the exact date and time (down to the second) when customers created or submitted items to their wish list, providing precise timing data for analyzing customer browsing and purchase intent behavior.

How to use it:
• Analyze daily and hourly patterns in wish list activity to understand when customers are most engaged with product discovery
• Create chronological sequences of customer behavior by combining wish timestamps with purchase dates to see how long items sit in wish lists before conversion

Tip: The granular timestamp precision lets you identify peak engagement hours - perfect for timing marketing campaigns or new product releases when customers are actively building their wish lists.

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Quick Stats:

The exact date and time when the customer created or submitted their wish list, captured with full timestamp precision including hours, minutes, and seconds. This granular timestamp enables detailed analysis of customer behavior patterns throughout the day and supports precise chronological sequencing of wish list activity. The timestamp is used as the basis for all other wish date dimensions and time-based calculations.

Wish General

Type: timestamp

Format: m/d/yyyy h:mm AM/PM