Platform: Enolytics DTC

Summary:

What it is: Wish Item Average Granted Price shows the average price per unit that customers actually paid when their wish list items were fulfilled, which can differ from the original wish list price due to promotions, allocations, or timing.

How to use it:
• Compare against original wish list prices to measure how much promotional pricing or member discounts affected actual fulfillment values
• Analyze pricing variations across different fulfillment periods to understand how allocation releases and seasonal promotions impact wish list conversions

Tip: Look for significant gaps between wish prices and granted prices — large differences might indicate opportunities to optimize your promotional timing or adjust wish list pricing strategies.

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Quick Stats:

The average price per unit at which wish list items were actually fulfilled across all grants. When a wish is granted through multiple orders or at different times, this calculates the mean price point to help identify pricing variations between the original wish price and actual fulfillment prices. This metric is particularly useful for understanding promotional pricing impact and allocation fulfillment patterns.

Wish General

Type: float

Format: $#,##0.0