Platform: Enolytics DTC

Summary:

What it is: Contact Completed Paid Orders shows the total number of fully completed and paid orders for each customer across all channels - wine club, website, and tasting room sales. This count excludes any canceled, pending, or complimentary orders, giving you a clean view of actual purchase transactions.

How to use it:
• Customer segmentation: Identify your most frequent buyers and separate one-time purchasers from repeat customers to tailor your marketing approach
• Lifetime value analysis: Use this as the foundation for calculating purchase frequency and overall customer value across your entire customer base

Tip: This works perfectly alongside monetary metrics - customers with high order counts but low total spend might be perfect candidates for premium wine recommendations or higher-value club tiers.

Note: Parts of this article were generated with AI and may not be perfect. If something looks off or could be better, click the 😞 below — it opens a quick chat so you can let us know.

Quick Stats:

The total count of orders that have been both completed and fully paid across all sales channels including wine club, web, POS, and allocation. This comprehensive metric excludes canceled, pending, or unpaid orders, providing the most accurate view of actual purchase transactions. It serves as the foundation for calculating customer lifetime value and purchase frequency metrics.

Contact Segmentation

Type: int

Format: #,##0