Platform: Enolytics DTC
Summary:
What it shows: This Wine Club dashboard tracks all the ways your club membership roster changes over time, giving you a complete picture of member movement. It captures the full lifecycle of club membership changes—from new sign-ups to cancellations, plan switches, and holds.
Key visualizations: Four dedicated tabs organize different types of membership changes: Club Sign Ups (new members), Club Cancellations (members who left), Club Switches (members changing between club tiers or plans), and Club Members on Hold (temporarily paused memberships). Each tab displays detailed tables showing member information and timing of status changes.
When to use it:
• Analyzing club performance trends to understand growth patterns and identify potential retention issues
• Investigating specific time periods when you noticed unusual membership activity or want to track the impact of promotions
Questions this page answers:
• How can I see who joined my wine club this month?
• Where do I find members who recently cancelled and when they left?
• Can I track which members switched between different club tiers?
• How do I identify members who put their membership on hold?
• Who are my newest club sign-ups and what prompted them to join?
Tip: Use the filter panel to narrow down to specific date ranges when analyzing the impact of marketing campaigns, seasonal trends, or operational changes on club membership movement.
Note: Parts of this article were generated with AI and may not be perfect. If something looks off or could be better, click the 😞 below — it opens a quick chat so you can let us know.
Page Info
Category: Wine Club
Menu: WC - Changed
Visual components: 5
Tabs
This page has multiple views you can switch between:
Sign Ups (default)
Table: Club Sign Ups
WC- Signups CP
Membership Url
Customer Number
Full Name
Contact Email
Contact Phone
Initial Signed Up On
Rejoined Membership
Club Name
Contact State
Gender
Generation
Sales Associate
Contact Last Communication Date
Contact Last Communication Method
Contact Last Communication Source
Contact Preferred Communication Channel
Contact Marketing Responsiveness
Contact Email Marketing Consent Status
Contact Text Marketing Consent Status
Contact CRM Email Status
Cancellations
Table: Club Cancellations
WC- Cancellations CP
Membership Url
Customer Number
Full Name
Contact Email
Contact Phone
Cancelled Date
Club Name
Cancellation Reason
Cancellation Comments
Initial Signed Up Date
Contact State
Gender
Generation
Contact Last Communication Date
Contact Last Communication Method
Contact Last Communication Source
Contact Preferred Communication Channel
Contact Marketing Responsiveness
Contact Email Marketing Consent Status
Contact Text Marketing Consent Status
Contact CRM Email Status
Switches
Table: Club Switches
WC- Switch CP
Membership Url
Customer Number
Full Name
Contact Email
Contact Phone
Club Name
Switched From Club
Membership Date
Sales Associate
Contact Last Communication Date
Contact Last Communication Method
Contact Last Communication Source
Contact Preferred Communication Channel
Contact Marketing Responsiveness
Contact Email Marketing Consent Status
Contact Text Marketing Consent Status
Contact CRM Email Status
On Hold
Table: Club Members on Hold
Active Club Membership In Months
WC- On-Hold CP
Membership Url
Customer Number
Full Name
Contact Email
Contact Phone
On Hold Started Date
On Hold Ended Date
On Hold Reason
Initial Signed Up Date
Club Name
Contact Last Communication Date
Contact Last Communication Method
Contact Last Communication Source
Contact Preferred Communication Channel
Contact Marketing Responsiveness
Contact Email Marketing Consent Status
Contact Text Marketing Consent Status
Contact CRM Email Status