Platform: Enolytics DTC

Summary:

What it is: Membership Avg Value Δ% From Default shows the average percentage change from the default package value across all shipped shipments for each membership, where positive values mean members typically spend above their default package value and negative values indicate spending below it.

How to use it:

• Identify your most valuable club members who consistently upgrade their shipments by filtering for high positive percentages — these are prime candidates for premium offerings or VIP experiences

• Spot members with consistently negative values who might be downgrading or need different package options to better match their preferences and budget

Tip: Look for members with large positive deltas (like +50% or higher) — they're showing strong engagement and willingness to spend more, making them excellent targets for limited releases or higher-tier club options.

Note: Parts of this article were generated with AI and may not be perfect. If something looks off or could be better, click the 😞 below — it opens a quick chat so you can let us know.

Quick Stats:

Average percentage change from the default package value across all shipped shipments for this membership. Positive values indicate the member tends to spend above default, negative values below.

Type: float

Format: ##0%;-##0%;